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John Deere
Becoming A John Deere Fan
When I think of John Deere Products, it always reminds me of green tractors with yellow deer logos on the farm land, I see them here and there whenever I go for a drive on the country roads. I am a city dweller so I know nothing about farming and the equipment, however when I opened my web business about a year ago and I was so surprised to see so many of his collectibles. Just like sports fans, people are actually collecting and buying John Deere decorations. There are thousands of novelty license plates and decals. There are not only auto license plates and decorative license plates but also light switch covers and parking signs.
Interestingly enough, last year I got to know some farmer friends. Several of them are avid Fans, and of course their farming equipment are his products with his front license plates on them. Like little kids collecting different stickers, I have seen lots of farmers collecting T-shirts, hats and other collectibles. In fact they are very proud of themselves being his fans. The whole thing about the popularity of his collectibles was kind of a shock to me. I thought that only sports teams and celebrities had a fan club and people especially teens are crazy enough to buy and collect any merchandise on the planet. John Deere fans are a little bit different, they use the equipment on a daily bases for their work and their satisfaction from the products makes them fans of him.
Since my topic is John Deere, I was curious about him and how the company got so big. He was born in a small village in Vermont in USA in 1804. He didn't inherit any fortune nor a company. He was just a regular person with a meager education. At the age 17, he took a four year apprenticeship with a prosperous blacksmith in town, and entered the trade for himself. Later on he faced bankruptcy with five children. Are you able to think of the man's battle and tension, like a sole loaf of bread champion in a family with six centereds? So, he had to leave his family behind to earn money. He settled in Grand Detour Illinois where he could find a lot of work because there were no other blacksmiths in the area.
Earlier in his life, from his father's tailor shop, Deere polished and sharpened needles by running them through sand. This polishing made the needles sew through tough leather a lot easier. Remembering the knowledge, he realized that a plow made out of polished steel and correctly shaped would be much easier to handle through the tough soil of the Midwest. He invented the first commercially successful steel plow in 1837. The plow was so well-known and productive which Deere and his companion had been promoting a thousand per year through 1846. In 1868 his business was incorporated as Deere & Company, which has been growing as the largest agricultural and construction equipment manufacturers ,serving internationally. What an incredible true entrepreneur and also an inventor was. When I obtained to understand more about John Deere and the business, I obtained me personally the uniqueness licence dishes stating "Nothing works being a Deere."
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