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Is the NoFollow Announcement Really a Big Deal?
The SEO sector is rapidly expanding and forever changing. If you are not active in the industry then you are going to miss out on a whole lot of fresh and new stuff. The industry changes in an instant so you need to be on top of your game all the time.
Only a few weeks ago there was a big announcement which shook the SEO sector, about how you could no longer perform Page Rank sculpting throughout the site. For a long time webmasters and SEO's have been adding the nofollow attribute to external links in order to pass the page rank on to other pages. But Matt Cutts indicated that this does not work and has not been working for a long time.
He actually said that if as an example you placed 10 links on a page and decided to place the nofollow on five of them, then you would end up losing half of your link juice. This has shocked a vast amount of people simply because of the fact that they thought they could redirect the page rank flow to the other pages, so instead of each page getting 10% link equity they would of instead have got 20%.
There was a huge uproar in the SEO industry, but personally I feel that too much fuss has been made over this, the reasons behind it is because it is simply common knowledge to design and structure a site in a good way. I personally have never really liked the nofollow attribute, why use it? I mean why not just structure your pages correctly in the first place. Again its a major part of site usability and Google for one have always said do not just create a site specifically for search engines.
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