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End Hit Miss Engine
Odds & Ends Hit & Miss
Write A Succesful Marketing Campaign!
Wow . . .Most businesses have, what I call the “shot
gun” approach to business marketing. Load, take aim & fire, or should I say
“splat”. If you hit something, it's a fluke....you just hope you get results right?, Sure you're happy when you get results, you just need it more often right?, but the
facts are the usual response is shocking & the money
they could have saved is massive. Think for a minute,
if you could increase your marketing & advertising
response by up to 830% in your business, would you
do it? Would it be worthwhile? What difference would
it make to your bottom line? Would it benefit your
business? I witnessed that increase in a small business overnight
just because they implemented smart headlines & sub headlines in their ad. You must
include good,..... relative to your target market, “HEADLINES” & smart business marketing
that will get the focus of your specific target market.
When we aim too broad we may miss out , but
when you solve a problem or provide an answer you get
the response. Which of the following two headlines do you think is best? 1 - Book keeper & Bass Statements!
or 2 - Sick & tired of doing your books & Bass? Call John
now create more time to enjoy life & less time in your accounts & book keeping & give you more time. Think how you can relate & hold the attention of your best ideal customer or client...what can you say that will connect with them. What interesting information can you put in front of their eyes that will be of interest to them? If you are sending an ad to a fast car/racing car lover then word your headline like..."Latest breakthrough ads more power & speed to your exisiting engine without .....". If it's an ad going to a person who is addicted to computer games, then......"Hot new game is the biggest seller & packed with action & intrigue that will promise you the most thrilling experience yet"..... Get your headline right & you are halfway to a successful marketing campaign.
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